Echo Brand
Echo is a fictional brand I developed for my Social Media Marketing
class. Echo is a music streaming platform & social media service tied into one! Echo focuses
on connection, discovery, and inclusivity, with advanced social features that make
connecting over your favourite music possible. This assignment was an exercise in developing
a brand identity, complete with tone of voice, colour palettes, typography, and more! The
central focus of this assignment was to create brand guidelines for social media usage,
explaining and displaying how Echo content should look across social media platforms.
Click the image to check out the full brand guide, and follow Echo on Facebook, Instagram
and Threads to see both custom and
curated content I have developed for each
platform!
